Visit SAM at NAB 2017

Booth SL1805 | #scorewithSAM


At NAB 2017, Snell Advanced Media (SAM) will be demonstrating game-changing fast turnaround solutions for live multi-format sports and news production, the most comprehensive range of monitoring and control solutions on the market and next generation virtualized, cloud and hybrid IP technology.

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April 24 - 27, 2017
Las Vegas Convention Center



World's fastest live sports production and replay workflows

SAM’s live sports solutions eliminate the need to copy media, avoiding network saturation and can be scaled to meet HD and UHD productions of any size. SAM delivers a no-compromise, fast turnaround live production environment, where tight integration with SAM editors provides direct access to replay media, which is also accessible for remote editing as well as a full edit toolset, including multi-format, HDR and WCG support. 

Kahuna panelKahuna panel

Kahuna - flagship medium to large
production switcher

Kula production switcher

Kula - 1-3 M/E production switcher


LiveTouch - complete replay, highlights and production system

SAM VIBE - Your news to every screen first

SAM VIBE is the fastest and most versatile production solution for delivering quality news content to the Web, Social Media and TV. It combines the agility of SAM’s sQ servers with the flexibility of standard IT storage. Together with SAM's Go! Browser-Based Timeline Video Editor, users can access content from anywhere on almost any devices. The Go! Production Suite also integrates within leading third-party applications, such as Adobe Premiere.

Media Processing Software

The xFile-Framework is a software deployable architecture for processing media files in COTS-based computing environments.  We use it to support our software-based media transformation solutions including Alchemist XF, Quasar XF, Kronos XF and MBG XF

Alchemist XF

Alchemist XF – File-Based Format
& Framerate Conversion Software

Kronos XF

Kronos XF - Media Retiming

Quasar XF

Quasar XF – File-Based Format
Conversion Software

The most comprehensive monitoring and control solutions in the industry

SAM will introduce the next generation of Multiviewers that span every niche in the market, including its new 12G Multiviewer and IP Multiviewer. Part of the monitoring offering on show will be its industry-leading media content monitoring and control solution Orbit that incorporates SAM’s pioneering Media Biometrics intelligent monitoring technology. 

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SAM launches low cost, high quality production package

For media organizations where cost, combined with core technical capabilities, is of paramount concern, or for first-time entrants to the market with limited budgets, SAM has created a highly cost-effective production package. This space saving system includes SAM’s 1-3 M/E switcher, routers, processing solutions, multiviewers and infrastructure portfolio. SAM’s low-cost suite is ideal for a variety of production environments including live sports, houses of worship, outside broadcasting and education.


Kula Production Switcher

Vega 30

Vega 30 Router

MV-Flex Multiviewer

MV-Flex Multiviewer

IQ Modular

IQ Modular

World's most trusted playout and delivery solutions

Recently introduced and on show at NAB is Morpheus UX- SAM’s radical new web based user interface for multi-channel playout control. Morpheus UX gives users an unparalleled level of adaptability so they can precisely tailor their channel views and focus on the specific functionality they need. ICE SDC, SAM’s pure software defined playout solution for virtualized IP playout will also be demonstrated, allowing users to realize full channel functionality in virtual and cloud infrastructure. SAM will also introduce its brand new 12G-SDI Master Control system with HD/1080p and 4K 12Gps single-link support providing a robust, flexible and powerful solution for the most demanding broadcast environments.

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Morpheus screenshot

Market leading IP and SDI solutions

Continuing to lead the way in supporting its clients in the migration to IP, SAM will be showing its new IP products which use 40, 25, 50 and 100 GbE interfaces. New 12G - SDI solutions give users the most flexibility when it comes to making investment decisions for UHD/4K projects.  SAM will demonstrate its modular infrastructure and conversion solutions and highlight UHD to SD support for IP and SDI along with integrated SDI and IP routing control and flexible IP/SDI I/O for routing, switching, conversion, multiviewers and monitoring.

IQ Modular

IQ Modular Interface & Processing

IQ Edge

IQ Edge Processing


KudosPro Conversion

Sirius 800

SDI Enterprise Routers


High Dynamic Range - The future is bright and vibrant!

SAM continues its innovation in 4K and HDR with the launch of HDR file-based conversion products, FormatFusion4 HDR conversion in its Kahuna production switcher line up and support for 4K and HDR conversion in its mid-range KudosPro and UHD1000 products.

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Rio. Edit | Color | Finish | Deliver

Quantel Rio delivers the ultimate post production workflow at any resolution - 2K, 4K or 8K. Delivering stunning images, Quantel Rio blends quality and creativity in a package that delivers the productivity needed to succeed in movie and TV finishing, getting the whole job done efficiently without creative limits

Find out more about Rio

Book your demo on the SAM Booth today!

Book a demo